Ricardo Fort

10 better ways to spend your advertising budget than a Super Bowl commercial

Feb 8, 2025

•

7 min read

10 better ways to spend your advertising budget than a Super Bowl commercial

Sponsorships expert Ricardo Fort breaks down why some brands can't resist the lure of Super Bowl commercials, and what else you can (and possibly should) do with your money

Ricardo Fort

Finance

The four driving forces behind sponsorships in football

Oct 14, 2024

•

5 min read

The four driving forces behind sponsorships in football

How you can win sponsors without winning, and the other reasons that brands choose their clubs

Ricardo Fort

Media

Inside FIFA's pitch to save the Club World Cup

Sep 23, 2024

•

10 min read

Inside FIFA's pitch to save the Club World Cup

An urgent meeting called on Friday saw FIFA wheel out the big guns to save its attempt to cash in on the club game, but with resistance from clubs and commercial headwinds the question remains: will it work?

Ricardo Fort, +1

Finance

How do we solve football's reliance on revenue from betting companies?

Sep 4, 2024

•

5 min read

How do we solve football's reliance on revenue from betting companies?

Sponsorships expert Ricardo Fort looks at the confusing advertising environment around gambling

Ricardo Fort

Ricardo Fort

10 better ways to spend your advertising budget than a Super Bowl commercial

The four driving forces behind sponsorships in football

Inside FIFA's pitch to save the Club World Cup

How do we solve football's reliance on revenue from betting companies?

FootBiz

Home

Account